BISNIS - NIS Consumer Products Report

10 AUG 95

FM AMCONSUL ST PETERSBURG


IMI: NEW EXHIBITION CENTER SEEKS TO PROMOTE U.S. FURNITURE AND OFFICE SUPPLIES IN ST.PETERSBURG, RUSSIA


1. SUMMARY: THIS CABLE PRESENTS INFORMATION ON A NEW PERMANENT EXHIBITION AND DESIGN CENTER OF FURNITURE AND OFFICE SUPPLIES TO BE OPENED IN ST.PETERSBURG IN OCTOBER-NOVEMBER, 1995, WHICH COULD BE USED BY U.S. FURNITURE MANUFACTURERS FOR PROMOTING THEIR PRODUCTS. END SUMMARY.

2. FCS ST.PETERSBURG WAS RECENTLY CONTACTED BY SERGEY KHOLEVINSKY, DIRECTOR OF STRUCTURAL TECHNOLOGIES LTD (STT), WHO INFORMED POST OF THE FIRM'S INTENTION TO OPEN A PERMANENT EXHIBITION OF OFFICE FURNITURE AND OFFICE SUPPLIES IN THE CENTER OF ST.PETERSBURG IN OCTOBER-NOVEMBER, 1995. STT IS A PRIVATE COMPANY ESTABLISHED IN 1991 WITH A TWO- YEAR EXPERIENCE IN THE SUPPLY OF OFFICE FURNITURE. THE FIRM PRIMARILY SUPPLIES U.S. AND GERMAN MANUFACTURED FURNITURE TO COMPANIES, BANKS, AND REPRESENTATIVE OFFICES OF FOREIGN FIRMS LOCATED IN ST.PETERSBURG AND MOSCOW. AT PRESENT, STT ACTS AS A DEALER OR A RESELLER FOR SUCH FURNITURE MANUFACTURING COMPANIES AS: KNOLL INTERNATIONAL (USA); NOVA INTERNATIONAL (USA); HON (USA); HUND BUROMOBEL (GERMANY); SCHARF BUROMOBEL (GERMANY); BECKER INTERNATIONAL (GERMANY); AND SOME OTHERS. STT HAS EQUIPPED WITH OFFICE FURNITURE SUCH LOCAL OFFICES AS: AT&T (U.S.-RUSSIAN); DELOITTE & TOUCHE (USA); GOODWILL (USA); U.S. CONSULATE GENERAL IN ST.PETERSBURG; NEVA-TERMINAL (SWEDEN- RUSSIA); ABIBANK (RUSSIA); ASTROBANK (RUSSIA); RUSSIAN-AMERICAN ENTERPRISE FUND; AND MANY OTHERS. STT WOULD LIKE TO EXPAND ITS ACTIVITIES TO OTHER REGIONS OF RUSSIA AND TO ATTRACT MORE U.S. FURNITURE MANUFACTURING FIRMS TO PROMOTE THEIR PRODUCTS IN RUSSIA.

3. STT HAS CONVERTED THE MOSKVA CINEMA-HOUSE LOCATED IN THE CENTER OF ST.PETERSBURG INTO A PERMANENT EXHIBITION AND DESIGN CENTER FOR FURNITURE, ACCESSORIES, AND OFFICE SUPPLIES. THIS WILL BE A TWO-FLOOR EXHIBITION CENTER WITH SHOW SPACE OF 280 SQ METERS, STORAGE AREA OF 90 SQ METERS, AND OFFICE SPACE OF 40 SQ METERS AVAILABLE FOR RENT. ACCORDING TO THE DIRECTOR OF STT, THE ESTIMATED RENTAL FEE IS $ 59 PER SQ METER PER MONTH WITH POSSIBLE DISCOUNTS. THE COMPANY'S IDEA IS TO PROVIDE A VENUE FOR MARKETING PRODUCTS FOR THOSE FURNITURE MANUFACTURING FIRMS WHICH HAVE NOT YET BEEN ESTABLISHED ON THE RUSSIAN MARKET AND WHICH WOULD LIKE TO INVESTIGATE THE MARKET OPPORTUNITIES HERE. STT OFFERS ASSISTANCE IN SHIPPING SAMPLES OF FURNITURE TO ST.PETERSBURG AND, IF NECESSARY, RE- EXPORTING THEM BACK TO THE MANUFACTURER; PREPARING REQUIRED CUSTOMS CLEARANCE DOCUMENTATION; FREE INSTALLATION AT THE CENTER; MAINTENANCE OF THE SAMPLES BY THE LOCAL STAFF OR PROVIDING OFFICE SPACE FOR THE REPRESENTATIVES OF THE MANUFACTURING FIRMS.

4. IMPLICATIONS FOR U.S. FIRMS: THE STT OFFER COULD PROVIDE U.S. FURNITURE MANUFACTURING COMPANIES WITH AN OPPORTUNITY TO MARKET THEIR PRODUCTS IN ST.PETERSBURG AT A LOWER COST THAN BY ESTABLISHING A LOCAL OFFICE.

6. CONTACT INFORMATION:

STRUCTURAL TECHNOLOGIES LTD
SERGEY KHOLEVINSKY, DIRECTOR
65, NEVSKY PR., ST.PETERSBURG, 191025, RUSSIA
PHONE: 7-(812)-164-9866; 164-3168
FAX: 7-(812)-164-3068