BISNIS - NIS Agribusiness Report
11 AUG 95
FM AMEMBASSY KIEV

BUSINESS INFORMATION OFFICE AT THE INTERGROCERY'95 INTERNATIONAL EXHIBITION

KIEV, UKRAINE, NOVEMBER 20-25, 1995

1.AS PART OF POST'S EFFORTS TO EXPAND TRADE IN THE LUCRATIVE UKRAINIAN CONSUMER GOODS SECTOR, POST HAS NEGOTIATED FREE SPACE FOR A BUSINESS INFORMATION OFFICE (BIO) AT TNE SUBJECT EXHIBITION. IN ADDITION TO PROVIDING INFORMATION ON US&FCS PROGRAMS, POST WILL BE PLEASED TO DISTRIBUTE PROMOTIONAL MATERIALS AND INFORMATION ON BEHALF OF INDIVIDUAL U.S. FIRMS AND INDUSTRY ASSOCIATIONS WITH INTEREST IN THIS NEW EMERGING EUROPEAN MAKRET OF 52 MILLION PEOPLE. POST WILL PROVIDE CONTACT LIST OF ALL BIO CLIENTS, WHICH WILL ASSIST U.S. COMPANIES IN FUTURE OUTREACH EFFORTS. DISTRICT OFFICES AND TD ARE REQUESTED TO PUBLICIZE TNIS TRADE DEVELOPMENT OPPORTUNITY AND ADVISE CLIENTS OF POST'S OFFER TO DISTRIBUTE PRODUCT LITERATURE AND DISPLAY PROMOTIONAL MATERIALS, INCLUDING VIDEOS, AT INTERGROCERY'95. IF INTERESTED IN EXHIBITING THEIR PRODUCTS, U.S. COMPANIES ARE ADVISED TO CONTRACT SHOW ORGANIZER DIRECTLY. FOR FURTHER DETAILS CONTACT INFORMATION IS PROVIDED IN PARAS 9 AND 10.

INTERGROCERY'95

2. THE INTERGROCERY'95 INTERNATIONAL EXHIBITION OF FOOD PRODUCTS WILL BE HELD ON NOVEMBER 20-25, 1995 AT THE EXHIBITION CENTER OF THE UKRAINIAN CHAMBER OF COMMERCE AND INDUSTRY IN KIEV, UKRAINE. INTERGROCERY'95 IS THE FIRST EXHIBITION IN UKRAINE TO FOCUS ON ORGANIZED LARGE SCALE TRADE OF FOODS AND BEVERAGES, INCLUDING SUPPLIES FOR WHOLESALE, RETAIL, AND CATERING NETWORKS. THE MAIN IDEA OF THE EXHIBITION IS: NEW EUROPEAN MARKET FOR FOOD AND OTHER GROCERY ITEMS (I.E. UKRAINE).

3. THE SUBJECT SHOW ORGANIZERS BELIEVE THAT THE EXHIBITION WILL BE HELD AT A TIME WNEN BUSINESS IS AT ITS SEASONAL PEAK. NUMEROUS UKRAINIAN COMPANIES ARE EXPECTED TO ATTEND THE EXHIBITION TO FIND BUSINESS PARTNERS IN FOOD AND GROCERY TRADING SECTOR. UKRAINE'S IMPROVING INVESTMENT CLIMATE AND MARKET OF 52 MILLION HAS ATTRACTED THE ATTENTION OF VARIOUS FOOD AND GROCERY SUPPLIERS THROUGHOUT THE WORLD AND, ORGANIZERS HOPE THAT THE SHOW WILL BE KEY TO ADD UKRAINE TO FOREIGN COMPANIES' TRADE GEOGRAPHY.

4. EXHIBITOR PRESENTATIONS AND PRESS CONFERENCES WILL BE ORGANIZED DURING TNE EVENT. NUMEROUS NEWSPAPERS, MAGAZINES, AND BROADCASTING COMPANIES OF UKRAINE AND OTHER C.I.S. COUNTRIES ARE EXPECTED TO PROVIDE COMPREHENSIVE COVERAGE OF THE EXHIBITION, AND WILL PROVIDE EXCELLENT MARKET PROJECTION FOR U.S. COMPANIES.

KEY SUBSECTORS TO BE FEATURED

5. THE EXHIBITION WILL COVER THE FOLLOWING FOOD AND GROCERY ITEMS:

  1. CONFECTIONERY:

    ICE-CREAMS, CANDIES, GUMS, JELLIES, JAMS, SWEETS, NUTS, CHOCOLATES, MONEY, INGREDIENTS, RESINS, DRIED FRUITS, WAFERS, BISCUITS, CAKES, GINGERBREAD, DESSERTS, OTHER BAKED PRODUCTS, SPREADS, ETC.;

  2. PROCESSED FRUITS AND VEGETABLES:

    PICKLES, FRUIT PRESERVES, MUSHROOMS, JAMS AND MARMALADES, FRUIT PRODUCTS, CANNED FRUITS AND VEGETABLES; PUREES, ETC.;

  3. MILK AND DAIRY PRODUCTS:

    WHOLE MILK AND POWDER, SOAR MILK AND CREAM, WHEY, NATURAL AND PROCESSED CHEESE, COTTAGE CHEESE, CREAM, YOGURTS, ETC.;

  4. MEAT, POULTRY, AND FISH PRODUCTS AND SPECIALTIES;

  5. DIET FOODS:

    DIABETIC SUGAR AND BREAD, BREAKFAST CEREALS, SNACKS, SOUPS AND GARNISHES, BABY FOOD PRODUCTS, ETC.;

  6. PASTA FOODS, MACARONI, SPAGHETTI, VERMICELLI, ETC.;

  7. FLAVORINGS, SWEETENING AGENTS, SAUCES/ DRESSINGS, VINEGARS, STARCH, SPICES;

  8. OILS AND FATS;

  9. BEVERAGES, JUICES, TEA, AND COFFEE.

INFORMATION FOR EXHIBITORS

6. THE EXHIBITION WILL BE OPEN FROM 10:00 AM TILL 6:00 PM (ON SATURDAY, NOVEMBER 25 TILL 5:00 PM). ADMISSIONS BY INVITATIONS OR ENTRANCE CARDS. MEETING ROOMS WILL BE PROVIDED.

7. A TARGETED ADVERTISING CAMPAIGN IS UNDER WAY THROUGH THE MASS MEDIA AND DIRECT MAIL TO PROSPECTIVE CUSTOMERS. SHUTTLE BUS SERVICE WILL BE ARRANGED TO TRANSPORT PARTICIPANTS BETWEEN THE HOTEL AND THE EXHIBITION FACILITIES. HOTEL RESERVATIONS WILL BE MADE ACCORDING TO THE PARTICIPANT REQUESTS.

8. DEADLINES AND IMPORTANT DATES ARE AS FOLLOWS:

INTERGROCERY'95 ORGANIZER CONTACT

9. PROD-INVEST JOINT-STOCK COMPANY ADDRESS: 17 VOROVSKOHO STR., KIEV, 254053, UKRAINE CONTACT: MS. LYUDMILA DVORYADKINA, DIRECTOR MR. GERMAN SUVOROV, ATTORNEY FOR PUBLIC RELATIONS AND LEGAL CONSULTANT PHONE: (380-44) 212-3247 FAX: (3B0-44) 213-8476

US&FCS KIEV CONTACT

10. U.S. COMPANIES, TRADE AND INDUSTRY ASSOCIATIONS SEEKING MARKET EXPOSURE IN UKRAINE ARE INVITED TO SEND PROMOTIONAL MATERIALS FOR FREE DISTRIBUTION AND DISPLAY (INCLUDING VIDEO TAPES IN ANY FORMAT) AT INTERGROCERY'95. MATERIALS IN UKRAINIAN OR RUSSIAN WILL BE IN PARTICULAR DEMAND, AND ENGLISH LANGUAGE MATERIALS WILL ALSO BE ACCEPTED. MATERIALS CAN BE FORWARDED IMMEDIATELY, BUT NO LATER THAN OCTOBER 15, BY U.S. MAIL TO:

US&FCS - INTERGROCERY'95
AMERICAN EMBASSY KIEV
U.S. DEPARTMENT OF STATE
WASHINGTON, D.C. 20521-5850

OR BY COURIER (DHL, FEDEX, AND UPS PROVIDE 3-5 DAYS SERVICES FROM THE U.S.):

MR. MICHAEL LALLY, COMMERCIAL OFFICER OR
MR. VALERIY STEBLIVETS, COMMERCIAL ASSISTANT
U.S. & FOREIGN COMMERCIAL SERVICE
AMERICAW EMBASSY KIEV
7, KUDRYAVSKY UZVIZ
KIEV, UKRAINE 254053