McClelland, Bruce A.

Summer Position: Internet Trainer; Electronic Publishing/Imaging Design/Implementation

Bruce A. McClelland
1956 Lewis Mountain Road
Charlottesville, Virginia 22903 (804) 293-3283 E-mail:
bam4c@virginia.edu

SUMMARY

Versatile, results-oriented electronic publishing/information
industry professional with a record of solid achievement in
development of innovative large- and small-scale database and
publishing systems. Creative, entrepreneurial spirit,
hard-working. Solid, from-the-ground-up background in systems
analysis and design, editorial, marketing and production
aspects of database publishing. Work well with staff in
building information products and user features with a
world-wide reputation for excellence. Possess broad-based
knowledge of many areas of information and electronic
publishing industry, allowing conceptualization of large-scale
projects for strategic purposes. Quick learner, with
follow-through to get the job done.

RECENT ACCOMPLISHMENTS

Co-founded electronic publishing company specializing in
medical information products for consumers and information
resellers; developed production control and indexing systems,
as well as all editorial policies.
Converted film- and paper-based production system to electronic
image-based system for major republisher of newspapers and
scholarly materials on CD-ROM and microfiche. Designed
integrated, networked scanning and OCR editorial workflow. 

Developed network-based database publishing system combining
full-text retrieval and electronic printing for production of
online and print versions of current medical research.
Edited two fully indexed volumes of summaries of medical
articles for nonspecialists: 1992 PDR Review of HIV & AIDS
Research, PDR Journal Review.

Designed and implemented LINK - an 'intelligent' online
hypertext feature which recently won the 1991 EUROPEAN
INFORMATION PRODUCT OF THE YEAR. Also designed MEDSPELL, an
automated British/American medical orthographic converter.

Project leader and designer of InforMed: a online
'hypertextbook' in Internal Medicine developed at a major New
York City teaching hospital/medical center, as part of a $6
million IAIMS development grant.

Designed and managed implementation of state-of-the-art
large-scale (million-record) online trademark searching system
for New York trademark research firm. System features included
rule-based phonetic searching, LAN-based optical storage of
trademark graphics, desktop publishing of high-quality client
reports.

Designed prototype electronic bilingual (Russian/English)
dictionary for translators and students in collaboration with
faculty at major university. Dictionary could be accessed using
both Roman and Cyrillic alphabets.

EXPERIENCE

DIRECTOR, ELECTRONIC IMAGING,
NewsBank/Readex, Chester, VT 1992-3

Designed and implemented total electronic imaging system for
major republisher of newspaper and scholarly materials on
microfiche and CD-ROM. Analyzed use of newer technologies such
as hypertext, multimedia, SGML for creation of new products and
markets. Identified appropriate workflow and document
management software. Performed all systems analysis and
integration, cost justification, and technology transfer tasks
related to document conversion. Reduced hard-copy to full-text
converstion costs to under $0.40/Kchar. Consulted with
programming staff regarding enhancements to information
retrieval software. Wrote white paper discussing design,
impact, and costs and benefits of conversion to ''paperless''
production system. Member of strategic planning team.

ONLINE RESEARCH CONSULTANT, 1987- (concurrent)
Research and report developments in information retrieval, text
markup, hypermedia, Internet and related educational
technologies for NewsBank/Readex. Developed online information
retrieval interface subsystems for Datastar, a major European
database vendor, and BRS. Conducted online database research
and wrote position papers for media holding company interested
in raising venture capital for acquisition of radio stations,
satellite communications companies.

EDITOR IN CHIEF, Reliance Medical Information, Greenwich, CT,
1989-1992

Co-founded entrepreneurial venture specializing in publication
of consumer-oriented medical materials in both electronic and
print forms. Developed editorial policy and standards. Created
workflow and serials control mechanisms to handle over 15,000
articles from 120 journals per year. Designed and implemented
textual database publishing system for automated newsletter and
book production. Built complete staff of doctorate- and
MD-level writers/indexers. Planned development of new
technologies and publication products for growing medical
information marketplace. General Editor, 1992 _PDR Review of
HIV & AIDS Research, PDR Journal Review_.

PROJECT LEADER, RESEARCH & DEVELOPMENT, BRS Information
Technologies, Latham, NY.,1985-89

Researched, designed, and developed new technologies and
products for electronic publishing in various media, such as
online, LAN, and CD-ROM-based access. Managed projects from
initial concept through quality control. Most successful
projects included design and development of online medical
'hypertextbook' in collaboration with Columbia Presbyterian
Medical Center; LINK - 'intelligent linking' between online
bibliographic and fulltext databases (1991 European Information
Product of the Year); MEDSPELL: an automated British/American
medical orthographic converter; phonetic searching and
integrated LAN-based text-and-graphics retrieval for
1,000,000-record trademark database. Primary research areas
involved computational linguistics, graphics, electronic
printing systems, and user interface enhancement.

RESEARCH ASSOCIATE, Slavic Department, State University of New
York at Albany, 1985-87

Researched and designed online (PC-based) electronic bilingual
(Russian-English) dictionary in collaboration with SUNY faculty
linguists and lexicographers.

EDUCATION

Ph.D. Candidate, Slavic Linguistics/Folklore, University of
Virginia, 1993-
MA (Russian Language and Literature), State Univ. of New
York/Albany, 1993
MFA (Writing), Milton Avery Graduate School, Bard College, 1983
Publishing Workshop, New York University, Summer 1979
Graduate Study (passed MA exam), Linguistics, University of
Pennsylvania, 1973-76
Graduate Study, Linguistics, Cornell University, 1972-73
BA, Russian (minor: Physics), Bard College, 1971

PRESENTATIONS & PUBLICATIONS

"Hypertext and the Online Industry," talk given before American
Society for Information Science and the Special Libraries
Association, March, 1990.
"Building a Medical Database for the Consumer," talk given
before the Center for Medical Informatics, Columbia University,
March, 1990.
"Intelligent Linking Across Databases," National Online
Conference (NYC), May, 1989. Published in Proceedings.
"Hypertext and Online: A Lot That's Familiar." Online Magazine,
January, 1989.
"From Logon to Typeset Document in Under Ten Minutes." Online
Magazine, December, 1988.
"Hypertext and Technical Writing," talk delivered to Society
for Technical Communicators, Albany, NY, November, 1988.
"Designing an Online Medical Hypertextbook," National Online
Conference (New York), 1988. Published in Proceedings.
"Database Portability: Information Retrieval from Micro to
Mainframe," National ONline Conference, 1987. Publication in
Proceedings.
"As We May Think, Revisited," (with Bette Brunelle), National
Online Conference, 1987. Publication in Proceedings.
"Implications of Online and CD-ROM Access," Panel Moderator,
Laseractive '86 Conference, Boston, 1986.
"Information Retrieval and Modern Publishing," First World
Conference on Electronic Printing and Publishing, George
Washington University, 1985. Published in the Proceedings.
"Shoes for the Cobbler's Children," Society for Technical
Communicators, New York City, 1984.

FOREIGN LANGUAGES
Russian; Bulgarian; Serbo-Croatian; French; German